Tag Archives: social media marketing

How to know if your Social Media Campaign is working

How to know if your Social Media Campaign is workingFacebook and LinkedIn are the key elements of an effective online marketing and lead generation campaign, and for good reasons.

One of these widely-acknowledged reasons is that once you have established a presence, you only have to wait for the conversions to come in.  But in terms of effectiveness, you would have to do more than just stare at a line graph for hours on end.

You need a measurement and surveillance system in place to see how your present campaign is doing and plan future strategies.

From determining web traffic and to measuring conversion rates, these analytical methods can help give your strategies a good boost.

Consumer sentiment. Knowing consumer sentiments is a good start, because nothing says something about your campaign more than your audience. Thus, it should be wise to monitor comments and mentions about your company and segregate them according to levels of personal opinion (From Worst to Best). Of course findings that exhibit an overwhelming amount of negative opinions herald a need to rethink your strategies.

Measure “share of voice.” Apparently, social media is being used by almost all businesses. Your competitors are also riding the wave. In fact, they are sharing the wave with you. It is just a matter of being the last man on his board. Maintain your sense of balance by comparing the number of shares you obtained to that of your competitors. Having more mentions means you won’t be wiped out soon.

Measure conversions. Another good way to gauge campaign efficiency is by observing the results. Percentages of conversion rates come from traffic social media traffic. Thus, marketers should take the first step of recognizing the source of these conversions. High conversions can make any marketer jump with joy, but it shouldn’t convince you that conditions (particularly, consumer sentiments) remain at ease.

Know what your market is talking about. We all have issues with eavesdropping, and sure enough we only harbor hate for it. But in the intricate process of market analytics, it may just be an important tool. Know what buyers want by “listening” to the conversations they share. Don’t get it wrong. It would seem like trying to know market preferences, but your main focus here are specific topics influenced by trends.

In marketing, perceptions change overtime. The thought that creating an online profile is good as long as it is there denies the fact that market tastes are volatile. Thus, it is imperative that you are always on the alert to let your lead generation campaign stay afloat.

Source : 6 Ways to Tell If Your Social Marketing Is Working

Movie Corner: On “The Social Network” And The Power Of Social Media Marketing

Movie Corner On The Social Network And The Power Of Social Media Marketing

When you combine a good script, a group of fresh young actors, the meticulous directing style of David Fincher and a plot that revolves around an online juggernaut like Facebook, you get a darn good movie.

Although Hollywood may have “romanticized” the story and eventually diminished its truthfulness, The Social Network is still a decently great film in itself. It’s not as glossy as your typical date movie or as solemnly deep as West Wing but it has all the right ingredients for a compelling drama with a pinch of dry wit.

Behind the performances and the skill direction lies the story about how Facebook was born out of Mark Zuckeberg’s heartache, insecurities and finals club ambitions. This is why people watched the film – Facebook is not only the game-changer; it is the game. And people wanted to know how it all happened.

The power of social media is very apparent throughout the film, and here are some of the lessons marketers could learn from it:

Ideas are cheap, execution is everything

Whether or not Mark “stole” the idea of Facebook is not a matter of interest.

As he said in the movie, “a guy who builds a nice chair doesn’t owe money to everyone who has ever built a chair.” Original ideas are no longer believed to be in existence in today’s world. People take inspiration from existing ideas and develop them into something better.

What matters is how you execute it.

Related: 6 Ways To Come Up With Blogging Ideas When Your Brain Offers None

Ads are not cool

In the movie, Mark was reluctant to incorporate advertisements early during the early stages of Facebook because it can be perceived as “not cool”.

That is still the general impression of the online public towards sites until today. So if you want your blog or company website to be cool, reduce – if not totally eradicate – ads.

Coolness first, revenue second.

Know what your audience wants

The reason why Facebook is successful is its objective to cater to specific cravings of its users.

Mark wanted to “take the entire social experience of college and putting it online”. But Facebook has become more than that – it is now an avenue for sharing, communication, marketing, advocacies, organizations, and fan groups.

Keep yourself “wired in”

At different points in the film, you would hear the phrase “wired in” as to describe a programmer who is currently working uninterrupted on the Facebook site with his laptop.

This symbolizes the co-founders’ dedication in making Facebook a success. Similarly, social media marketers must always be “wired in” to see what’s going on online to better improve their marketing efforts.

In a rapidly changing world of internet marketing (as clearly depicted in the film), the last thing you would want is to lose focus.