Tag Archives: marketing automation

Debunked Marketing Automation Myths Might Save your Business

Debunked Marketing Automation Myths Might Save your Business

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Wikipedia

Oftentimes the word ‘marketing automation’ is tied up to the word ‘robot’ or something that lacks human touch. We may have heard a lot of horror stories about marketing automation and its exaggerated abilities to become independent from human interaction. There are assumptions that automating social media posts lessen the personal touch or it may arise to productivity problems to employees.

No wonder it has created such bad impression to some marketers that it prevented them from using it. Like any marketing strategy, marketing automation has its downfalls. Most especially when it is misused by humans, particularly by marketers.  

But amidst these stereotyping, what’s the real story about marketing automation?

Hubspot listed myths that throw marketers into a state of mental uncertainty about marketing automation:

#1: A popular myth about marketing automation is that marketers abuse automation and leave engaged visitor responses hung out to dry.

Marketing automation needs constant care for it to work effectively. Relying too much of the work to the tool will surely create a problem in accomplishing your goals. Spill out creativity when writing your social media post, incorporate it with with relevant and popular hashtags and let the automation work begin and let it end there as well. It is still your responsibility to follow up and engage with your audience.

Related: The BEST Answers for Frequently Asked Questions in Marketing Automation

#2: Many people believe marketing automation is a lazy way of tackling your content publishing or email campaigns.

You need to be aware of what you’re saying at all times, across all channels, and how your scheduled content could affect your company if it’s left unmonitored or unchecked. Going back to number 1, it all boils down to the human accountability. It is essential that the other tasks should not be taken for granted.

Afterall, that’s why you had it in the first place, right? To allot some time to much important tasks.

Related: Callbox Multi-Channel Marketing Program and Marketing Automation Platform: Partnering for 33% Sales Increase in Sydney IP Services

Now are you ready to take your leap of faith to marketing automation?

Here’s an infographic to convince you even more.

marketing automation

You’ll never know, it might just save you from the next sales freeze out.

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Exploring B2B Customer Dynamics the Effective Way through Automation

Exploring B2B Customer Dynamics the Effective Way through AutomationWith millions of businesses that need helping, how can a solutions provider such as yourself navigate through the complexities of your market? How will you be able to draw out those who might develop a strong affinity towards your product? And how can you develop demand generation strategies that can drive a large amount of B2B leads?

The need to understand the B2B buyer is stronger than ever. Perhaps, stronger than the desire to boost one’s sales and generate record revenues. But frankly, we can never separate buyer from revenue. We can never achieve the latter without first understanding the form. So, a few pointers:

A complex community

Getting people to engage is much more complex than we think given that there is no correct marketing model to speak of anymore. Modern technology has changed all that. B2B buyers are now connected in hundreds of different ways. They have mobile phones, wearable devices, and social media accounts. They are exposed to a myriad of information, making it extremely difficult to make your marketing messages stand out and produce their intended effects.

As with every social structure, the business community is for the most part organic. And since no one shares the same mind, B2B solutions providers should be wiser in terms of delivering a diverse set of content tailored to the needs of individual enterprises.

Which leads us to the question: Can you do something to get around this problem? Surprisingly, there is. Delivering personalized content is still very much possible through implementing up to date and efficient marketing automation software.

Don’t panic, it’s automatic

Most businesses express reluctance in applying marketing automation over the fact that it diminishes the “human aspect” of lead generation and appointment setting. But they often overlook the real idea behind automation, which is extensive marketing reach and access to multiple audience touchpoints.

Automation eases the process of segmenting communications based on interest and streamlines distribution, eliminating the possibility of sending emails to the wrong people. This saves money and makes it easier to convert a prospect into an eager customer.

Humanizing the system

With marketing automation software, you can create campaigns that put the B2B buyer above everything else. Quality engagement matters more than anything at present, so implementing an automated system can actually do your business some good. Even better is hiring a lead generation company that has extensive knowledge about the effective implementation of marketing software.