Tag Archives: lead generation

Exploring B2B Customer Dynamics the Effective Way through Automation

Exploring B2B Customer Dynamics the Effective Way through AutomationWith millions of businesses that need helping, how can a solutions provider such as yourself navigate through the complexities of your market? How will you be able to draw out those who might develop a strong affinity towards your product? And how can you develop demand generation strategies that can drive a large amount of B2B leads?

The need to understand the B2B buyer is stronger than ever. Perhaps, stronger than the desire to boost one’s sales and generate record revenues. But frankly, we can never separate buyer from revenue. We can never achieve the latter without first understanding the form. So, a few pointers:

A complex community

Getting people to engage is much more complex than we think given that there is no correct marketing model to speak of anymore. Modern technology has changed all that. B2B buyers are now connected in hundreds of different ways. They have mobile phones, wearable devices, and social media accounts. They are exposed to a myriad of information, making it extremely difficult to make your marketing messages stand out and produce their intended effects.

As with every social structure, the business community is for the most part organic. And since no one shares the same mind, B2B solutions providers should be wiser in terms of delivering a diverse set of content tailored to the needs of individual enterprises.

Which leads us to the question: Can you do something to get around this problem? Surprisingly, there is. Delivering personalized content is still very much possible through implementing up to date and efficient marketing automation software.

Don’t panic, it’s automatic

Most businesses express reluctance in applying marketing automation over the fact that it diminishes the “human aspect” of lead generation and appointment setting. But they often overlook the real idea behind automation, which is extensive marketing reach and access to multiple audience touchpoints.

Automation eases the process of segmenting communications based on interest and streamlines distribution, eliminating the possibility of sending emails to the wrong people. This saves money and makes it easier to convert a prospect into an eager customer.

Humanizing the system

With marketing automation software, you can create campaigns that put the B2B buyer above everything else. Quality engagement matters more than anything at present, so implementing an automated system can actually do your business some good. Even better is hiring a lead generation company that has extensive knowledge about the effective implementation of marketing software.

How to know if your Social Media Campaign is working

How to know if your Social Media Campaign is workingFacebook and LinkedIn are the key elements of an effective online marketing and lead generation campaign, and for good reasons.

One of these widely-acknowledged reasons is that once you have established a presence, you only have to wait for the conversions to come in.  But in terms of effectiveness, you would have to do more than just stare at a line graph for hours on end.

You need a measurement and surveillance system in place to see how your present campaign is doing and plan future strategies.

From determining web traffic and to measuring conversion rates, these analytical methods can help give your strategies a good boost.

Consumer sentiment. Knowing consumer sentiments is a good start, because nothing says something about your campaign more than your audience. Thus, it should be wise to monitor comments and mentions about your company and segregate them according to levels of personal opinion (From Worst to Best). Of course findings that exhibit an overwhelming amount of negative opinions herald a need to rethink your strategies.

Measure “share of voice.” Apparently, social media is being used by almost all businesses. Your competitors are also riding the wave. In fact, they are sharing the wave with you. It is just a matter of being the last man on his board. Maintain your sense of balance by comparing the number of shares you obtained to that of your competitors. Having more mentions means you won’t be wiped out soon.

Measure conversions. Another good way to gauge campaign efficiency is by observing the results. Percentages of conversion rates come from traffic social media traffic. Thus, marketers should take the first step of recognizing the source of these conversions. High conversions can make any marketer jump with joy, but it shouldn’t convince you that conditions (particularly, consumer sentiments) remain at ease.

Know what your market is talking about. We all have issues with eavesdropping, and sure enough we only harbor hate for it. But in the intricate process of market analytics, it may just be an important tool. Know what buyers want by “listening” to the conversations they share. Don’t get it wrong. It would seem like trying to know market preferences, but your main focus here are specific topics influenced by trends.

In marketing, perceptions change overtime. The thought that creating an online profile is good as long as it is there denies the fact that market tastes are volatile. Thus, it is imperative that you are always on the alert to let your lead generation campaign stay afloat.

Source : 6 Ways to Tell If Your Social Marketing Is Working

Keeping Cool During Lead Generation Hiccups In Australia

Keeping Cool During Lead Generation Hiccups In Australia

Let us face it, not everything you plan or do for your B2B lead generation campaigns would turn out perfectly all the time.

Sometimes, you just have to learn how to deal with the hiccups that comes once in a while.

These may happen rarely, but during those times that they do, and you are so not prepared, be ready to lose B2B leads in the end. Remember, you have to make a positive first impression with the people you network with. They are the ones who will decide whether they will buy or sign up to your offer.

Related: Richard Branson on How To Effectively Generate B2B Leads

You need to be at your best. And here is how you will do it:

  1. Practice makes perfect
    When you keep doing something again and again, it becomes practically impossible to be left tongue-tied in your presentation. As long as you drill the details in your head, you can easily recall them when you need it the most, like when making a B2B telemarketing call.
  2. Rework the details
    Memorizing stuff is great, since it is like engraving the facts on stone. But to be sure you know everything inside and out, it might be good to try rearranging the details. Good exercise for the mind, as well as a sure-fire way to keep things properly fastened in your head.
  3. Create ‘what if’ situations
    Being prepared meant anticipating any situation that may arise during your B2B appointment setting campaign. Think of what might happen, like a busted microphone, misplaced slides, wrong set of brochures, etc. Then plan contingency measures for those instances.
  4. Visualization is the key
    Try imagining the things you will do during the presentation. Imagine how you will act in front of the audience. This little exercise would be a good way for you to keep calm and being prepared (without actually experiencing these situations).
  5. Get back-up plans in place
    When I say back-up plans, I really meant back-up plans. When your initial networking strategy fails to get you sales leads, use your next set of plans. It does not hurt to have something at the ready in case things go wrong.
  6. Learn from close calls
    During all those times when you almost blew the deal, surely you have felt relieved that you were able to save it. But have you ever taken a step back and wondered what you could have done better at the start. A little self-examination would be very useful for future reference.
    Related: Communicate Well And Start Generating Qualified B2B Leads
  7. Repeat all the time
    Practice, study, and planning are simple tasks you can do every day, but for you to do just that for a long time, well, some of us are guilty of slacking off. Word of advice? Do not stop. Only by constantly honing your craft will you perform flawlessly during networking and lead generation campaigns.

 

Building networks and meeting up with potential B2B leads is not really a great challenge. You just need to brush up and practice with your B2B lead generation skills.