When a company has created and developed a product or has come up with a service that it can offer to its potential customers, the first thing that it will do is to create product awareness. There are many different types of methods that it can come up with in order to make the public aware what it is promoting. Since time immemorial, advertising is one of the most reliable methods. Products and/or services are being advertised through the use of the tri-media: the print, TV and radio. However, with the advent of the internet, getting the message across is now easier and more convenient for companies or businesses in any industry. They can utilize email marketing, social media marketing and SEO or search engine optimization for creating product awareness. But, perhaps, in the modern world today, with all those high-end and state-of-the-art technologies, one simple gadget has played a major role in the realm of sales and marketing and up to now, it always is and that’s the telephone. They call this as telemarketing.
For decades, the telephone has been the most reliable partner for most sales people in any company that is trying to promote products and/or services. If companies can promote what they are offering through advertising to a greater number of people, telemarketing services can promote anything to a specific type of potential clients. Through the use of the telephone, telemarketers can hone in on a specific client, know more about that client and can efficiently identify what the client needs and can recommend the product or service that it is promoting. However, most of the companies today rely on telemarketing services for setting up face-to-face appointments.
And with the existence of the internet, they can combine telemarketing and SEO and/or email marketing to make the public aware of the existence of such product and services. There are some companies that employ their own people to become professional appointment setters and let these appointment setting agents call prospect over the phone and give them all the information regarding what they are promoting. In return, they can also quickly gather and generate marketing leads or sales leads that will give them an idea of what the person at the other end of the line needs or if the client really has the need for that specific product or service that these agents are promoting. However, most of the companies these days outsource telemarketing services and other different types of lead generation campaign to gather qualified leads. They avail the b2b lead generation marketing services from b2b lead generation companies.
For example, a company offering people an opportunity to make money through foreign exchange trading or Forex, for short, has hired telemarketers and SEO specialists from a b2b lead generation company. If that company already has its own website, the SEO specialists of this b2b lead generation company will optimize the site of their client so that it can be on top of the search engine results. When an individual has come across the site and signs up for registration, telemarketers will then make their move by calling up that potential client and they have the resources and initiative to know the contact details of that person. By calling the client, they will now make some face-to-face appointments so that the representative or the sales person of that Forex company can personally meet with the potential client or they can invite him for a webinar or an online tutorial on how to start with the Forex business.
That’s the basic flow of generating qualified leads. Once the client will agree to meet with the sales person, there will be a great opportunity for that company to close a deal and that’s because of the lead generation marketing services efforts done by a lead generation company.