Tag Archives: lead generation in Australia

The Advantages of Using Mobile for B2B Lead Generation

The Advantages of Using Mobile for B2B Lead Generation in Australia

Mobile has become increasingly popular among B2B marketers. Seeing that most business executives use their smartphones and tablets to scout for products and services for certain needs, solutions providers are seeking to leverage this relatively new medium to gain huge advantages and opportunities.

This post from Regalix details the grand benefits mobile marketing entails.

Provides for instant reach

Provides for instant reach - The Advantages of Using Mobile for B2B Lead Generation in AustraliaBusiness executives rely on mobiles to do everything from locating a vendor office to viewing demos on their smartphones. Mobile advertising capitalizes on this dependence by allowing marketers to reach their target audience almost instantly as opposed to email or other channels where one has to wait till the customer checks his/her mail or comes in contact with that message.

Overall cost-effective

Overall cost-effective - The Advantages of Using Mobile for B2B Lead Generation in Australia

Mobile advertising can cost significantly lesser for marketers as compared to other advertising formats offline and online. Google’s mobile ads are cheaper than their desktop ads which is something marketers should take advantage of in order to enhance brand awareness and drive conversions among their mobile audience.

Related: Top Tips to a Better Mobile Marketing Experience

Reach customers during their time of need

Reach customers during their time of need - The Advantages of Using Mobile for B2B Lead Generation in AustraliaMobile advertising in the form of search and paid mobile ads also allow marketers to reach customers at their point-of-need, which basically means the time when they’re searching for something urgently or sometime during the initial stages of their purchase journey. Marketers can now utilize Ad extensions such as Click-to-call by Google which basically allows customers to call the business by clicking directly on an advertisement.

Increase numbers of fill forms, implement the best call to action on your website!


Higher engagement using rich media formats

Higher engagement using rich media formats -  The Advantages of Using Mobile for B2B Lead Generation in Australia

Rich media formats in mobile advertisements are known to spark engagement and promote a higher level of interaction with the target audience. The report “The State of Mobile Advertising” Q2 2012 indicates that two-thirds of users that click through to a video will complete the interaction, with an average dwell of 52 seconds.


Targeting and personalization

Targeting and personalization - The Advantages of Using Mobile for B2B Lead Generation in AustraliaMarketers can also tailor ads to their target audiences based on criteria such as location, device type, etc. This allows marketers to capture their audiences using highly personalized advertisements tailored specifically for them. For instance, marketers can now go one step further with location targeting by not just focusing their ads on a prospect from a geographic stand-point but also from a mobile standpoint – whether they are home or at office or close to your office? By identifying where the prospect will be when they are reading your ads, you can further customize your advertising to your target audience.

Considering to move to mobile but you just don’t know where to start? You can employ a B2B lead generation company in Australia to help you dominate the mobile sphere.


Lead Generation Phrase To Avoid in Australia – “Exceed Expectations”

Lead Generation Phrase To Avoid in Australia – “Exceed ExpectationsClaiming that you are the best in the industry is just a normal part of lead generation campaigns in Australia. But you have to be sure that you can back it up. Take for example, the term ‘exceed expectations’. Be careful with this term. While it may sound really impressive and catchy for potential B2B leads, you will have to admit that there is a catch. While it is true that exceeding expectations is a goal every company must aim (and truly, this what makes a lot of successful companies stand out), you need to keep in mind that this is mainly an internal goal.

There are also other things that you need to consider when making that claim during your business appointment setting. When you tell your prospects that you will ‘exceed expectations’, they will naturally expect that you will exceed it all the time. Now this is where the difficulty comes in. Nobody is perfect, and despite your best efforts, there will be times that you will be unable to deliver. And when you fail, you will lose sales leads due to loss of customer confidence. What can you do, since you have already stated that you will exceed expectations. Setting the bar too high is an invitation for failure.

So, what should you be doing then? You can start by simply telling your prospects in Australia what you can actually do. Forget all the telesales hype that may have been hammered into your head. If you consistently deliver what you say, then your customers will decide whether you have exceeded their expectations.