There has been news reports in Australia that hundreds and even thousands of different phishing emails carrying thousands of harmful computer viruses bearing the name of Westpac has hit Australian email inboxes just today, March 14. It seems that these emails that have invaded inboxes even those of banks have evaded detection from almost all kinds of anti-virus programs installed on any PC or laptop in the country. Experts believed that they contain a Trojan backdoor that places victims in a very dangerous and compromising situation for infection, SC Australia magazine reports.
According to the reports, these bogus emails were reportedly sent through an email address named email@example.com and it has a subject title, “Westpac Secure Email Notification”. What this email will do is to lure the recipient in clicking a link that is actually attachment with a filename called “SecureMessage.zip”.
Now, who would try to open this email in the first place? Maybe, those who have Westpac accounts will be easily lured in opening this email and clicking on the attachment. Security experts who have learned about this have called such attack as the fastest spreading email it can remember.
Not only this will harm people but it can also harmful businesses that might have some transactions, dealing and especially accounts at Westpac. That’s why, in Australia, anti-virus vendors have found the opportunity to offer companies and even individuals the latest anti-virus programs that can detect any malicious intrusions. However, a word is still being waited upon for any anti-virus product company to come up with a solution for this kind of problem.
This goes to show that if these companies will offer their products, they need to generate sales leads in order to determine who the people are and what businesses have the need for a tight security protection for their network. Thankfully, there are lots of lead generation companies that can offer their services in order to help these companies find potential customers. And, when this gets through, they can together help people and organizations strengthen their security measures against future virus intrusions.
Claiming that you are the best in the industry is just a normal part of lead generation campaigns in Australia. But you have to be sure that you can back it up. Take for example, the term ‘exceed expectations’. Be careful with this term. While it may sound really impressive and catchy for potential B2B leads, you will have to admit that there is a catch. While it is true that exceeding expectations is a goal every company must aim (and truly, this what makes a lot of successful companies stand out), you need to keep in mind that this is mainly an internal goal.
There are also other things that you need to consider when making that claim during your business appointment setting. When you tell your prospects that you will ‘exceed expectations’, they will naturally expect that you will exceed it all the time. Now this is where the difficulty comes in. Nobody is perfect, and despite your best efforts, there will be times that you will be unable to deliver. And when you fail, you will lose sales leads due to loss of customer confidence. What can you do, since you have already stated that you will exceed expectations. Setting the bar too high is an invitation for failure.
So, what should you be doing then? You can start by simply telling your prospects in Australia what you can actually do. Forget all the telesales hype that may have been hammered into your head. If you consistently deliver what you say, then your customers will decide whether you have exceeded their expectations.
How can you be an effective generator of B2B leads in Australia? It depends on a lot of things. Considering that Australia is still one of the most popular countries to do business in, it will sure attracts both foreign and local investors like you. The only challenge here, so far, is how to effectively generate the sales leads that you need. Lead generation is both an art and a science. You need to master a few things, the basics of selling. While there are plenty of things that you need to consider, there are actually just three things that you have to master.
First thing, be more proactive. Business prospects will not present themselves on a silver platter. If you want your appointment setting work to be more effective, you should take the first step. Research more about your prospects. Think of solutions to problems they face even before they say it.
Second, presentation matters. The way you present your business, whether in a meeting or in a telemarketing call, is an important factor in sealing a deal. You might want to be more presentable in order to make a positive first impression.
Lastly is keeping your word. The old adage that ‘promises are made to be broken’ is one very bad concept in marketing. Whatever you claim to your prospects that you can do, you need to be sure that you can actually deliver. Failure to do so ensures failure in sales in the future.
Master these three factors, and you will make your lead generation work easier.