All B2Bs need a brand message that stands out in the market. And when it comes to storytelling through content, they have to produce bold ideas, relatable customer stories, and new experiences that everyone will be interested in. That way, existing customers and potential ones are truly engaged in while they feel excited to know more about the brand.
So if your marketing team hasn’t been able to generate results in your recent campaigns, then a few important tools and trends should be considered for an ultimate content marketing strategy.
Getting to Know the 2017 Marketing Trends for B2Bs in Australia
Some of the key trends in the B2B world include the media, telecom space, and technology. However, there are more tools and trends to consider if you really want to position your brand at the top of your competition. So if you’re ready, the following will help you discover the ideal B2B marketing plan that you’ll ever need this 2017:
#1: Mobile media publication
Nowadays, people are discovering new content through mobile search. And your company may already have discovered this trend with mobile apps that share your brand message directly to loyal customers. But the thing is that, it’s improbable for executives to use brand-specific apps.
On the contrary, some mobile-savvy decision makers are already using certain apps when consuming media content via mobile devices. So for B2Bs to effectively attract and keep more expansive business-oriented following, they need to integrate content curation techniques in order to produce informative content as well as other interrelated news clips.
#2: Editorial organization of blogs
After being able to produce relevant and compelling content through your blogs, you can now take advantage of other platforms in increasing your market reach. For instance, you can benefit from LinkedIn since it has been verified by expert marketers as the industry leading syndication site available today because of its main focus on membership. In addition, you can enjoy the free of charge re-posting of editorials on the platform. For as long as you provide persuasive and useful content on your business site, customers will always find you online. Give your blog a make over!
Related: Dummies Guide for Content Marketing
#3: Multi-touch marketing
Many of the business-to-business brands these days believe in the power of multi-touch marketing to reach a wider market. This helps in generating quality leads that can be converted into loyal customers in the long run.
For marketers, it’s crucial to understand where to find their prospects while informing them about your latest offers and promos using various approach like web, mobile, social, email, and voice. These are the most successful techniques when increasing sales while continuing to have a revenue generating strategy for any B2B company.
Apart from these key B2B marketing trends, there are other important insights to consider if you want to stay ahead in the competition.
This 2017, brace yourself for more trends to come in the business to business world. Remember, keeping up to date with these trends will help you create more conversion and sales.
So how do you handle your marketing plan today? Comment below.
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