There is one mistake that many “wanna-be hunks” are committing when they date out a girl for the first time especially if it’s really their first time to ask somebody out for a date. This might be a little bit funny but it really is an advantage if that boy is going to write a script first and practice the lines that he is going to say to the girl.
However, there are also other boys who actually have written their own script. But, the mistakes they have made was memorizing the script word for word and blurt out the same words while they are talking to their date. They sounded too “robotic”, such a big turn-off for the ladies.
In the world of telemarketing especially if it involves an IT company trying to find new customers and at the same time trying to keep the existing ones from crossing the road going to the competitors’ side. At the same time, trying to create, develop and customize IT solutions for various companies in various industries, making a good script should also be taken in consideration.
It will surely be difficult for an IT company to win new customers if they don’t have any script at all for a guide. Winning new customers is also like dating. They need to make that first impression last and they should also keep in mind that it is all about building relationships with customers. It is not a one-time relationship wherein they sell something to the customer and when the customer buys, it’s bye-bye time. Sometimes, these satisfied customers are the ones who can also help them building better business through collaborative marketing. They will be willing to give referrals and will even back up the IT company and tell the new prospects about the quality of products, services and work that it has done. If they build lasting relationships with customers, they need to build or write scripts.
The basics of a script are really very simple. Professional appointment setters or outsourced telemarketers should introduce themselves with confidence and they have called not to sell anything but to introduce and share something that can be the solution to a problem or issue of a client company. In creating the script, telemarketers need to make sure that they will convey the message in a matter of minutes or less. The best way they can do it is to lower the prospect’s guard and they can do that by saying some like: “I’m not calling today to sell you anything but, rather, to arrange face-to-face appointments so that we can meet.”
In making the script, one has to make sure that he will not be going to say everything. The script should be accurate, brief and concise. They have to bear in mind that the less talk, the less mistake. The more they will talk, the more they will make mistakes and that could turn off a prospect. In other words, appointment setting personnel should create a sense of urgency and it should be written on the script. They can say something like: “So that everyone can be entertained and catered to during the product orientation which will be held next week, we are limiting the seats only to 20 participants.” One of the most interesting part in the script is to hit the customer with a offer that is personal, exclusive and compelling. That way, majority of the customers that were invited for an appointment will say “yes”.
Lastly, one of the important aspects in making the script for telemarketing personnel should put in mind is that the script is there not to be followed word for word or else, they will sound too “robotic” and passive. They have to remember that a living breathing person is at the other end of the line and they can also sense if the telemarketers are smiling and are sincere with what they are talking about. For an IT company, they can have their own appointment setting employees or they can do outsourcing to telemarketing lead generation companies for face-to-face appointment setting services.