When you combine a good script, a group of fresh young actors, the meticulous directing style of David Fincher and a plot that revolves around an online juggernaut like Facebook, you get a darn good movie.
Although Hollywood may have “romanticized” the story and eventually diminished its truthfulness, The Social Network is still a decently great film in itself. It’s not as glossy as your typical date movie or as solemnly deep as West Wing but it has all the right ingredients for a compelling drama with a pinch of dry wit.
Behind the performances and the skill direction lies the story about how Facebook was born out of Mark Zuckeberg’s heartache, insecurities and finals club ambitions. This is why people watched the film – Facebook is not only the game-changer; it is the game. And people wanted to know how it all happened.
The power of social media is very apparent throughout the film, and here are some of the lessons marketers could learn from it:
Ideas are cheap, execution is everything
Whether or not Mark “stole” the idea of Facebook is not a matter of interest.
As he said in the movie, “a guy who builds a nice chair doesn’t owe money to everyone who has ever built a chair.” Original ideas are no longer believed to be in existence in today’s world. People take inspiration from existing ideas and develop them into something better.
What matters is how you execute it.
Ads are not cool
In the movie, Mark was reluctant to incorporate advertisements early during the early stages of Facebook because it can be perceived as “not cool”.
That is still the general impression of the online public towards sites until today. So if you want your blog or company website to be cool, reduce – if not totally eradicate – ads.
Coolness first, revenue second.
Know what your audience wants
The reason why Facebook is successful is its objective to cater to specific cravings of its users.
Mark wanted to “take the entire social experience of college and putting it online”. But Facebook has become more than that – it is now an avenue for sharing, communication, marketing, advocacies, organizations, and fan groups.
Keep yourself “wired in”
At different points in the film, you would hear the phrase “wired in” as to describe a programmer who is currently working uninterrupted on the Facebook site with his laptop.
This symbolizes the co-founders’ dedication in making Facebook a success. Similarly, social media marketers must always be “wired in” to see what’s going on online to better improve their marketing efforts.
In a rapidly changing world of internet marketing (as clearly depicted in the film), the last thing you would want is to lose focus.