Category Archives: Lead Generation

Don’t Get your Company drown with Unqualified Australian Leads

Don't Get your company drown with Unqualified Australian Leads

The Black Report2014 found that globally, 78.5% of companies conducted lead generation campaigns. 58% considered sales lead generation as their greatest sales and marketing challenge.

 

According to a blog post from niche.com.au, Australian companies are leading the way globally in reaching lead generation targets, achieving 21.7%, compared to the global average of 17.3%.

However, the real question is, ‘are the leads qualified or not?’

Having too many leads in your sales pipeline is good. But less is better! What would I say that? Because poor quality leads that don’t convert into a sale will make things worse for your business.

I’ve listed down 4 reasons why your sales pipeline needs fewer but high-quality leads.

  1. You will only talk to those who really have intentions to buy your product.
  2. Sales reps can focus their time chasing up and closing deals with prospects that are most likely to buy.
  3. Your sales team can nurture longer-term but good quality prospects, build a deeper relationship and walk them through their buying cycle.
  4. Get higher ROI, fast.

Related: Knowing the Different Buying Signals Will Make You A Better Salesperson

A 2009 CSO Insights survey reported that senior sales executives rate just 35 percent of leads as “good” or “excellent,” and 65 percent as “average” or “poor”.  But how can you fill your sales pipeline with qualified leads?

Identify all of your leads.

Separate and focus on your warm leads, nurture the average leads and eliminate the poor ones.
3 types of leads:

  • Warm leads
  • Average leads
  • Poor leads

Note: Make sure to save a copy of your poor leads. Even though they are not going to purchase right now but you might convert them later on into a closed deal. Here’s how to assess your sales leads if it is hot, warm or cold?

Improve your lead generation campaign.

As a business owner, whether you choose to develop your own sales team or outsource a lead generation company, wanting to generate high-quality leads is necessary to the success of your business. Implement multi-channel marketing and reach your prospects through multiple channels can help boost your leads.

  • Email
  • Social
  • Chat
  • Website
  • Mobile
  • Voice

Related: Why Should Live Chat be Part of your Multi-Channel Strategy?

According to a recent study by Ascend2, 70% of B2B marketers want quality leads rather than having too many leads in their pipeline. So don’t drown your sales reps with unqualified lead. Instead, only include high-quality leads in your sales pipeline.

 

 

Learn a few lessons from Callbox lead nurturing process!

Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248

 

 

Related Posts:

IT and Software: Mastering Product Knowledge Before your First Sales Pitch

Teach Sales Reps to Sound More Natural Over the Phone

Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

 

Measuring the Most Important Social Media Metrics for Effective Lead Generation

Measuring the Most Important Social Media Metrics for Effective Lead GenerationBy the time you decide to delve more into digital marketing, you will be able to tweak your social media campaign for a more effective with your lead generation and appointment setting. Until then, you will have to identify the best solutions for engaging your target audience via platforms like Twitter and LinkedIn.

Now, experienced marketers would suggest implementing a marketing automation software system. Others on the other hand are more pragmatic, experimenting with content mixes to determine which is the most capable of generating high profile leads for sales to pursue.

But regardless of the courses of action to take, it is still essential to gauge certain metrics, since social media relies heavily on numbers to determine its efficiency. Apparently, they are crucial in identifying weaknesses and loopholes in a lead generation campaign, so it would be expedient to focus your attention on these metrics.

The 2015 State of Marketing released by Salesforce presented on the most important social media metrics marketers should focus on this year.

  •         Social media traffic
  •         Audience engagement
  •         Audience growth rate
  •         Overall brand awareness
  •         Lead generation
  •         Visitor frequency
  •         Conversion rate
  •         Content quality and relevance
  •         Measuring sentiment
  •         Revenue directly attributed to social media
  •         Organic versus paid search
  •         Share of voice

According to Salesforce, these key metrics prove to be very helpful in identifying certain aspects of a social campaign that might need improving. But most marketers struggle in interpreting the data upon acquiring them. Such cases require the intervention of expert competencies in data reporting and strategy building.

There are numerous B2B lead generation companies that offer such services covering a multitude of communication channels. Increased qualified leads and revenue generation are only two positive benefits you can gain once you hire one.

You can then rest assured your numbers will always be in the green.

Exploring B2B Customer Dynamics the Effective Way through Automation

Exploring B2B Customer Dynamics the Effective Way through AutomationWith millions of businesses that need helping, how can a solutions provider such as yourself navigate through the complexities of your market? How will you be able to draw out those who might develop a strong affinity towards your product? And how can you develop demand generation strategies that can drive a large amount of B2B leads?

The need to understand the B2B buyer is stronger than ever. Perhaps, stronger than the desire to boost one’s sales and generate record revenues. But frankly, we can never separate buyer from revenue. We can never achieve the latter without first understanding the form. So, a few pointers:

A complex community

Getting people to engage is much more complex than we think given that there is no correct marketing model to speak of anymore. Modern technology has changed all that. B2B buyers are now connected in hundreds of different ways. They have mobile phones, wearable devices, and social media accounts. They are exposed to a myriad of information, making it extremely difficult to make your marketing messages stand out and produce their intended effects.

As with every social structure, the business community is for the most part organic. And since no one shares the same mind, B2B solutions providers should be wiser in terms of delivering a diverse set of content tailored to the needs of individual enterprises.

Which leads us to the question: Can you do something to get around this problem? Surprisingly, there is. Delivering personalized content is still very much possible through implementing up to date and efficient marketing automation software.

Don’t panic, it’s automatic

Most businesses express reluctance in applying marketing automation over the fact that it diminishes the “human aspect” of lead generation and appointment setting. But they often overlook the real idea behind automation, which is extensive marketing reach and access to multiple audience touchpoints.

Automation eases the process of segmenting communications based on interest and streamlines distribution, eliminating the possibility of sending emails to the wrong people. This saves money and makes it easier to convert a prospect into an eager customer.

Humanizing the system

With marketing automation software, you can create campaigns that put the B2B buyer above everything else. Quality engagement matters more than anything at present, so implementing an automated system can actually do your business some good. Even better is hiring a lead generation company that has extensive knowledge about the effective implementation of marketing software.