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How to Make the Most of Influencer Marketing in Australia

How to Make the Most of Influencer Marketing in Australia

First things first: What is influencer marketing? For Tap Influence, it is basically a process that companies use to generate interest in the products and services they sell. Central to this outreach approach is the use of personalities that already have enough clout to inspire others into taking action. For sure, influencers enjoy mass appeal, and they can use this to set up discussions around an issue or to promote a certain advocacy.

B2B companies make use of influencers in very significant ways.  This is because influencers are so effective in attracting potential buyers. What’s more, many B2B campaigns are focusing more on influencer marketing not as an enhancement to their current lead generation campaigns, but as a main driver of revenue. In fact, the Influencer Marketing Hub has pointed out that companies get a $6 ROI from every dollar spent on getting their operations a much-needed boost from notable personalities in the industry.

The popularity of influencer marketing in industries such as financial services and IT continues to rise. In fact, the Influencer Marketing Hub showed that at least 59% of marketers across various industries and locations are likely to spend more on influencer marketing. In Australia, the method also enjoys a massive fan base among B2B enterprises seeking to outdo each other in their respective areas.

It is important to note that the Land Down Under offers numerous opportunities for just about any business to extend its reach. With a whopping 17 million active Facebook users, the country makes it possible to tap a large body of people that seek specific solutions. Of course, we are talking mostly about B2C here. But the dynamics have little difference with that of B2B, which also relies on content to seek out interested prospects.

Related: Growth Hacking Lead Generation Tips for Businesses in Australia

The challenge still stands for a lot of B2B companies, particularly start-ups, to realize the full advantages that influencer marketing can bring to the table. Obviously, it is only a matter of planning and application to create a campaign that provides the exposure you need to push you forward.

Australian companies should look at the following to make sure they’re on the right track to getting the most out of their influencer marketing experiences.

Identify your influencers

Any well-meaning marketer will tell you that attaching your name to the right personality can give your brand a much-needed boost. You can always tap someone who has an impressive number of followers across various social media platforms. But it’s not only the numbers that should be a factor for success. Reputation is also important. Having the wrong person to advocate your brand can ultimately backfire, especially if the influencer in question has been put under negative light. To be safe, go for names that are trusted and clean.

Related: Outback Attack! Introducing Australia’s Top Ten B2B Influencers

Focus on content

We have to agree that content continues to be the main driving force that allows companies to get noticed. With that said, it is easy to point out that content serves as the main channel for influencers to do their magic. It’s only a matter of choosing the best conduits to use for your outreach. You can start by having influencers write guest posts on your landing sites. For this, you will need to make sure you include relevant keywords and place the names of influencers carefully throughout a blog post. You might also want to produce YouTube videos featuring major thought leaders. For a start, you can create a series of tutorial videos or interviews. That will surely get the ball rolling!

Related: Dummies Guide for Content Marketing

Get viral

Your message needs to have viral dimensions in order to tap the right audiences. With that said, allow your creative team to cook up something that’s attractive and has a lot of firepower. In other words, any piece of content featuring influencers must have a resonating theme or pieces of crucial knowledge worth sharing. Being able to do so will definitely improve your social media following as well as your revenue.

Related: Want To Go Viral? Try These Lead Generation Tips

Supplement your campaign

You can always improve your influencer marketing campaign even further by initiating support advocacies on the side. You can complement your campaign by following up with an email blast on prospects that have been drawn by your influencers. You might as well promote content that features influencers.

Related: Using B2B Demand Generation as a Driver for Sales Goals and Boost Competitiveness




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25 Business Quotes That Will Push you Through Limits

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25 Business Quotes That Will Push you Through Limits

25 Business Quotes That Will Push you Through Limits

Running a business is overwhelming. It can be fun and exciting, but it requires a lot of time and effort. During down times, you should keep a positive outlook to keep on pushing forward.

So if you’re a startup business looking for some inspiration, here are 25 motivational business quotes that will keep you going.

  1. “Success is not final; failure is not fatal: It is the courage to continue that counts.”  – Winston S. Churchill  tweet this!
  2. “The road to success and the road to failure are almost exactly the same.” - Colin R. Davis tweet this!
  3. “Success usually comes to those who are too busy to be looking for it.” - Henry David Thoreau tweet this!
  4. “Opportunities don’t happen. You create them.” - Chris Grosser tweet this!
  5. “Don’t be afraid to give up the good to go for the great.” - John D. Rockefeller  tweet this!
  6. “Try not to become a man of success. Rather become a man of value.” - Albert Einstein tweet this!
  7. “Stop chasing the money and start chasing the passion.” - Tony Hsieh tweet this!
  8. “I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.” - G. K. Chesterton tweet this!
  9. “If you are not willing to risk the usual, you will have to settle for the ordinary.” - Jim Rohn tweet this!
  10. “All progress takes place outside the comfort zone.” - Michael John Bobak tweet this!
  11. “Don’t let the fear of losing be greater than the excitement of winning.” - Robert Kiyosaki tweet this!
  12. “If you really look closely, most overnight successes took a long time.” - Steve Jobs tweet this!
  13. “The way to get started is to quit talking and begin doing.” - Walt Disney tweet this!
  14. “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” - Colin Powel tweet this!
  15. “The successful warrior is the average man, with laser-like focus.” - Bruce Lee tweet this!
  16. “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” - Conrad Hilton tweet this!
  17. “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” - Albert Schweitzer tweet this!
  18. “In order to succeed, your desire for success should be greater than your fear of failure.” - Bill Cosby tweet this!
  19. “Many of life’s failures are people who did not realize how close they were to success when they gave up.” - Thomas Edison tweet this!
  20. “You know you are on the road to success if you would do your job, and not be paid for it.” – Oprah Winfrey tweet this!
  21. “When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” - Josh James tweet this!
  22. “The way to get started is to quit talking and begin doing.” - Walt Disney tweet this!
  23. “The only thing worse than starting something and failing… is not starting something.”   – Seth Godin tweet this!
  24. “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” - Jeff Bezos tweet this!
  25. “In the end, a vision without the ability to execute it is probably a hallucination.” - Steve Case tweet this!

Related: Ultimate Lead Generation Kit To Jump start your Business [FREE EBOOK]

Hard work is important in every step of your business journey. You’ve experienced a good time and will get through all the tough times. What’s important is, at the end of the day you didn’t give up. Instead, you push through with your dreams and you move forward.



Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248




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3 Australia B2B Marketing Trends That Got Me Thinking

3 Australia B2B Marketing Trends That Got Me Thinking

All B2Bs need a brand message that stands out in the market. And when it comes to storytelling through content, they have to produce bold ideas, relatable customer stories, and new experiences that everyone will be interested in. That way, existing customers and potential ones are truly engaged in while they feel excited to know more about the brand.

So if your marketing team hasn’t been able to generate results in your recent campaigns, then a few important tools and trends should be considered for an ultimate content marketing strategy.

Getting to Know the 2017 Marketing Trends for B2Bs in Australia

Some of the key trends in the B2B world include the media, telecom space, and technology. However, there are more tools and trends to consider if you really want to position your brand at the top of your competition. So if you’re ready, the following will help you discover the ideal B2B marketing plan that you’ll ever need this 2017:

#1: Mobile media publication

Nowadays, people are discovering new content through mobile search. And your company may already have discovered this trend with mobile apps that share your brand message directly to loyal customers. But the thing is that, it’s improbable for executives to use brand-specific apps.

On the contrary, some mobile-savvy decision makers are already using certain apps when consuming media content via mobile devices. So for B2Bs to effectively attract and keep more expansive business-oriented following, they need to integrate content curation techniques in order to produce informative content as well as other interrelated news clips.

Related: The Advantages of Using Mobile for B2B Lead Generation in Australia

#2: Editorial organization of blogs

After being able to produce relevant and compelling content through your blogs, you can now take advantage of other platforms in increasing your market reach. For instance, you can benefit from LinkedIn since it has been verified by expert marketers as the industry leading syndication site available today because of its main focus on membership. In addition, you can enjoy the free of charge re-posting of editorials on the platform. For as long as you provide persuasive and useful content on your business site, customers will always find you online. Give your blog a make over!

Related: Dummies Guide for Content Marketing

#3: Multi-touch marketing

Many of the business-to-business brands these days believe in the power of multi-touch marketing to reach a wider market. This helps in generating quality leads that can be converted into loyal customers in the long run.

Here’s The Secret Ingredient in Turning Your Social Followers Into Qualified Leads

For marketers, it’s crucial to understand where to find their prospects while informing them about your latest offers and promos using various approach like web, mobile, social, email, and voice. These are the most successful techniques when increasing sales while continuing to have a revenue generating strategy for any B2B company.

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Related: Effective Lead Generation Technique for Software Products: Leverage Multi-Channel Exposure

Apart from these key B2B marketing trends, there are other important insights to consider if you want to stay ahead in the competition.

This 2017, brace yourself for more trends to come in the business to business world. Remember, keeping up to date with these trends will help you create more conversion and sales.


So how do you handle your marketing plan today? Comment below.

Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248


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