Category Archives: Business Tips

25 Business Quotes That Will Push you Through Limits

25 Business Quotes That Will Push you Through Limits

Running a business is overwhelming. It can be fun and exciting, but it requires a lot of time and effort. During down times, you should keep a positive outlook to keep on pushing forward.

So if you’re a startup business looking for some inspiration, here are 25 motivational business quotes that will keep you going.

  1. “Success is not final; failure is not fatal: It is the courage to continue that counts.”  – Winston S. Churchill  tweet this!
  2. “The road to success and the road to failure are almost exactly the same.” - Colin R. Davis tweet this!
  3. “Success usually comes to those who are too busy to be looking for it.” - Henry David Thoreau tweet this!
  4. “Opportunities don’t happen. You create them.” - Chris Grosser tweet this!
  5. “Don’t be afraid to give up the good to go for the great.” - John D. Rockefeller  tweet this!
  6. “Try not to become a man of success. Rather become a man of value.” - Albert Einstein tweet this!
  7. “Stop chasing the money and start chasing the passion.” - Tony Hsieh tweet this!
  8. “I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.” - G. K. Chesterton tweet this!
  9. “If you are not willing to risk the usual, you will have to settle for the ordinary.” - Jim Rohn tweet this!
  10. “All progress takes place outside the comfort zone.” - Michael John Bobak tweet this!
  11. “Don’t let the fear of losing be greater than the excitement of winning.” - Robert Kiyosaki tweet this!
  12. “If you really look closely, most overnight successes took a long time.” - Steve Jobs tweet this!
  13. “The way to get started is to quit talking and begin doing.” - Walt Disney tweet this!
  14. “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” - Colin Powel tweet this!
  15. “The successful warrior is the average man, with laser-like focus.” - Bruce Lee tweet this!
  16. “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” - Conrad Hilton tweet this!
  17. “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” - Albert Schweitzer tweet this!
  18. “In order to succeed, your desire for success should be greater than your fear of failure.” - Bill Cosby tweet this!
  19. “Many of life’s failures are people who did not realize how close they were to success when they gave up.” - Thomas Edison tweet this!
  20. “You know you are on the road to success if you would do your job, and not be paid for it.” – Oprah Winfrey tweet this!
  21. “When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” - Josh James tweet this!
  22. “The way to get started is to quit talking and begin doing.” - Walt Disney tweet this!
  23. “The only thing worse than starting something and failing… is not starting something.”   – Seth Godin tweet this!
  24. “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” - Jeff Bezos tweet this!
  25. “In the end, a vision without the ability to execute it is probably a hallucination.” - Steve Case tweet this!

Related: Ultimate Lead Generation Kit To Jump start your Business [FREE EBOOK]

Hard work is important in every step of your business journey. You’ve experienced a good time and will get through all the tough times. What’s important is, at the end of the day you didn’t give up. Instead, you push through with your dreams and you move forward.



Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248




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3 Australia B2B Marketing Trends That Got Me Thinking

3 Australia B2B Marketing Trends That Got Me Thinking

All B2Bs need a brand message that stands out in the market. And when it comes to storytelling through content, they have to produce bold ideas, relatable customer stories, and new experiences that everyone will be interested in. That way, existing customers and potential ones are truly engaged in while they feel excited to know more about the brand.

So if your marketing team hasn’t been able to generate results in your recent campaigns, then a few important tools and trends should be considered for an ultimate content marketing strategy.

Getting to Know the 2017 Marketing Trends for B2Bs in Australia

Some of the key trends in the B2B world include the media, telecom space, and technology. However, there are more tools and trends to consider if you really want to position your brand at the top of your competition. So if you’re ready, the following will help you discover the ideal B2B marketing plan that you’ll ever need this 2017:

#1: Mobile media publication

Nowadays, people are discovering new content through mobile search. And your company may already have discovered this trend with mobile apps that share your brand message directly to loyal customers. But the thing is that, it’s improbable for executives to use brand-specific apps.

On the contrary, some mobile-savvy decision makers are already using certain apps when consuming media content via mobile devices. So for B2Bs to effectively attract and keep more expansive business-oriented following, they need to integrate content curation techniques in order to produce informative content as well as other interrelated news clips.

Related: The Advantages of Using Mobile for B2B Lead Generation in Australia

#2: Editorial organization of blogs

After being able to produce relevant and compelling content through your blogs, you can now take advantage of other platforms in increasing your market reach. For instance, you can benefit from LinkedIn since it has been verified by expert marketers as the industry leading syndication site available today because of its main focus on membership. In addition, you can enjoy the free of charge re-posting of editorials on the platform. For as long as you provide persuasive and useful content on your business site, customers will always find you online. Give your blog a make over!

Related: Dummies Guide for Content Marketing

#3: Multi-touch marketing

Many of the business-to-business brands these days believe in the power of multi-touch marketing to reach a wider market. This helps in generating quality leads that can be converted into loyal customers in the long run.

Here’s The Secret Ingredient in Turning Your Social Followers Into Qualified Leads

For marketers, it’s crucial to understand where to find their prospects while informing them about your latest offers and promos using various approach like web, mobile, social, email, and voice. These are the most successful techniques when increasing sales while continuing to have a revenue generating strategy for any B2B company.

How to Reach Prospects in Asia with Less Effort and 3x Results with Multi Channel Marketing
Watch full video here..

Related: Effective Lead Generation Technique for Software Products: Leverage Multi-Channel Exposure

Apart from these key B2B marketing trends, there are other important insights to consider if you want to stay ahead in the competition.

This 2017, brace yourself for more trends to come in the business to business world. Remember, keeping up to date with these trends will help you create more conversion and sales.


So how do you handle your marketing plan today? Comment below.

Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248


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Cost Efficient SEO Marketing? Is That Even Possible?

Cost Efficient SEO Marketing? Is That Even Possible?

Online B2B lead generation is pretty much a pain in the neck for many marketers.  For one, tracking important metrics and adjusting your campaign to improve conversion rates is a tough job. Coming up with an effective strategy on the other hand is much more complex, considering fluctuations in market preferences.

But all this hard work pays off in the long-run. Having an efficient system for generating B2B leads can cause an increase in revenue and ultimately realize long-term goals. All it takes is to optimize your online presence by developing what is often referred to as the bane of online marketers – SEO.

As much as you want to realize important objectives, SEO will always stand in your way. Of course, it is important for driving web traffic, but it poses the greatest lead generation challenges for B2B marketers. It is not surprising that Marketing Sherpa listed SEO as one of the most difficult tactics to execute, but also highly effective. It would, however, entail a lot of expertise in handling SEO data to guarantee a high rate of ROI.

Given these contradictions, marketers will need to harness SEO effectively for better profit gains. But how can that be possible?

Quality content.

Every online marketer knows that SEO is all about keywords. But the thing is quality is also top priority. Sure, you can feed your blog articles with keywords in a desperate attempt to hike up your visibility. But take note, Google has a strict keyword stuffing policy. You will need to tone down on keywords and instead focus on presenting high value information to your audience.

Related: The Reasons for a Collapsing Content Strategy

Web traffic calculation.

It is also important to measure the amount of site visits. Keeping tabs on this metric enables you to determine whether your online lead generation platforms are producing as expected. Low web traffic can be attributed to poor web visibility, which can stem from poor optimization and low quality content.

Related: The Advantages of Using Mobile for B2B Lead Generation in Australia

Improve accessibility.

Search traffic is an essential metric to understand as subtle changes can mean that your campaign is either gaining or losing in terms of generating B2B leads via search marketing. Focusing on your search traffic percentages can help in improving accessibility.

Related: Protect a Business from Sinking using this 5-Step Formula

Keyword conversions.

Finally, keyword ranking and demand comprise the core of SEO as they are factors in web visibility. Also, terms indicating high conversion rates indicate the need for landing page optimization to drive higher search traffic volumes. Considering this will fill your sales pipeline with the right B2B leads.

Related: The 4 External Reasons Why B2B Marketing Campaigns Fail


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