Category Archives: Business Tips

3 Australia B2B Marketing Trends That Got Me Thinking

3 Australia B2B Marketing Trends That Got Me Thinking

All B2Bs need a brand message that stands out in the market. And when it comes to storytelling through content, they have to produce bold ideas, relatable customer stories, and new experiences that everyone will be interested in. That way, existing customers and potential ones are truly engaged in while they feel excited to know more about the brand.

So if your marketing team hasn’t been able to generate results in your recent campaigns, then a few important tools and trends should be considered for an ultimate content marketing strategy.

Getting to Know the 2017 Marketing Trends for B2Bs in Australia

Some of the key trends in the B2B world include the media, telecom space, and technology. However, there are more tools and trends to consider if you really want to position your brand at the top of your competition. So if you’re ready, the following will help you discover the ideal B2B marketing plan that you’ll ever need this 2017:

#1: Mobile media publication

Nowadays, people are discovering new content through mobile search. And your company may already have discovered this trend with mobile apps that share your brand message directly to loyal customers. But the thing is that, it’s improbable for executives to use brand-specific apps.

On the contrary, some mobile-savvy decision makers are already using certain apps when consuming media content via mobile devices. So for B2Bs to effectively attract and keep more expansive business-oriented following, they need to integrate content curation techniques in order to produce informative content as well as other interrelated news clips.

Related: The Advantages of Using Mobile for B2B Lead Generation in Australia

#2: Editorial organization of blogs

After being able to produce relevant and compelling content through your blogs, you can now take advantage of other platforms in increasing your market reach. For instance, you can benefit from LinkedIn since it has been verified by expert marketers as the industry leading syndication site available today because of its main focus on membership. In addition, you can enjoy the free of charge re-posting of editorials on the platform. For as long as you provide persuasive and useful content on your business site, customers will always find you online. Give your blog a make over!

Related: Dummies Guide for Content Marketing

#3: Multi-touch marketing

Many of the business-to-business brands these days believe in the power of multi-touch marketing to reach a wider market. This helps in generating quality leads that can be converted into loyal customers in the long run.

Here’s The Secret Ingredient in Turning Your Social Followers Into Qualified Leads

For marketers, it’s crucial to understand where to find their prospects while informing them about your latest offers and promos using various approach like web, mobile, social, email, and voice. These are the most successful techniques when increasing sales while continuing to have a revenue generating strategy for any B2B company.

How to Reach Prospects in Asia with Less Effort and 3x Results with Multi Channel Marketing
Watch full video here..

Related: Effective Lead Generation Technique for Software Products: Leverage Multi-Channel Exposure

Apart from these key B2B marketing trends, there are other important insights to consider if you want to stay ahead in the competition.

This 2017, brace yourself for more trends to come in the business to business world. Remember, keeping up to date with these trends will help you create more conversion and sales.

 

So how do you handle your marketing plan today? Comment below.

Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248

 

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Cost Efficient SEO Marketing? Is That Even Possible?

Cost Efficient SEO Marketing? Is That Even Possible?

Online B2B lead generation is pretty much a pain in the neck for many marketers.  For one, tracking important metrics and adjusting your campaign to improve conversion rates is a tough job. Coming up with an effective strategy on the other hand is much more complex, considering fluctuations in market preferences.

But all this hard work pays off in the long-run. Having an efficient system for generating B2B leads can cause an increase in revenue and ultimately realize long-term goals. All it takes is to optimize your online presence by developing what is often referred to as the bane of online marketers – SEO.

As much as you want to realize important objectives, SEO will always stand in your way. Of course, it is important for driving web traffic, but it poses the greatest lead generation challenges for B2B marketers. It is not surprising that Marketing Sherpa listed SEO as one of the most difficult tactics to execute, but also highly effective. It would, however, entail a lot of expertise in handling SEO data to guarantee a high rate of ROI.

Given these contradictions, marketers will need to harness SEO effectively for better profit gains. But how can that be possible?

Quality content.

Every online marketer knows that SEO is all about keywords. But the thing is quality is also top priority. Sure, you can feed your blog articles with keywords in a desperate attempt to hike up your visibility. But take note, Google has a strict keyword stuffing policy. You will need to tone down on keywords and instead focus on presenting high value information to your audience.

Related: The Reasons for a Collapsing Content Strategy

Web traffic calculation.

It is also important to measure the amount of site visits. Keeping tabs on this metric enables you to determine whether your online lead generation platforms are producing as expected. Low web traffic can be attributed to poor web visibility, which can stem from poor optimization and low quality content.

Related: The Advantages of Using Mobile for B2B Lead Generation in Australia

Improve accessibility.

Search traffic is an essential metric to understand as subtle changes can mean that your campaign is either gaining or losing in terms of generating B2B leads via search marketing. Focusing on your search traffic percentages can help in improving accessibility.

Related: Protect a Business from Sinking using this 5-Step Formula

Keyword conversions.

Finally, keyword ranking and demand comprise the core of SEO as they are factors in web visibility. Also, terms indicating high conversion rates indicate the need for landing page optimization to drive higher search traffic volumes. Considering this will fill your sales pipeline with the right B2B leads.

Related: The 4 External Reasons Why B2B Marketing Campaigns Fail

 

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The Advantages of Using Mobile for B2B Lead Generation

The Advantages of Using Mobile for B2B Lead Generation in Australia

Mobile has become increasingly popular among B2B marketers. Seeing that most business executives use their smartphones and tablets to scout for products and services for certain needs, solutions providers are seeking to leverage this relatively new medium to gain huge advantages and opportunities.

This post from Regalix details the grand benefits mobile marketing entails.

Provides for instant reach

Provides for instant reach - The Advantages of Using Mobile for B2B Lead Generation in AustraliaBusiness executives rely on mobiles to do everything from locating a vendor office to viewing demos on their smartphones. Mobile advertising capitalizes on this dependence by allowing marketers to reach their target audience almost instantly as opposed to email or other channels where one has to wait till the customer checks his/her mail or comes in contact with that message.

Overall cost-effective

Overall cost-effective - The Advantages of Using Mobile for B2B Lead Generation in Australia

Mobile advertising can cost significantly lesser for marketers as compared to other advertising formats offline and online. Google’s mobile ads are cheaper than their desktop ads which is something marketers should take advantage of in order to enhance brand awareness and drive conversions among their mobile audience.

Related: Top Tips to a Better Mobile Marketing Experience

Reach customers during their time of need

Reach customers during their time of need - The Advantages of Using Mobile for B2B Lead Generation in AustraliaMobile advertising in the form of search and paid mobile ads also allow marketers to reach customers at their point-of-need, which basically means the time when they’re searching for something urgently or sometime during the initial stages of their purchase journey. Marketers can now utilize Ad extensions such as Click-to-call by Google which basically allows customers to call the business by clicking directly on an advertisement.

Increase numbers of fill forms, implement the best call to action on your website!

 

Higher engagement using rich media formats

Higher engagement using rich media formats -  The Advantages of Using Mobile for B2B Lead Generation in Australia

Rich media formats in mobile advertisements are known to spark engagement and promote a higher level of interaction with the target audience. The report “The State of Mobile Advertising” Q2 2012 indicates that two-thirds of users that click through to a video will complete the interaction, with an average dwell of 52 seconds.

 

Targeting and personalization

Targeting and personalization - The Advantages of Using Mobile for B2B Lead Generation in AustraliaMarketers can also tailor ads to their target audiences based on criteria such as location, device type, etc. This allows marketers to capture their audiences using highly personalized advertisements tailored specifically for them. For instance, marketers can now go one step further with location targeting by not just focusing their ads on a prospect from a geographic stand-point but also from a mobile standpoint – whether they are home or at office or close to your office? By identifying where the prospect will be when they are reading your ads, you can further customize your advertising to your target audience.

Considering to move to mobile but you just don’t know where to start? You can employ a B2B lead generation company in Australia to help you dominate the mobile sphere.