All posts by Maegan Anderson

Maegan Anderson

About Maegan Anderson

Maegan Anderson is a successful Lead Generation Coach helping Australian businesses and other Asia Pacific countries generate qualified sales leads. For more insights on b2b sales lead generation, visit http://www.callboxinc.com.au

Cost Efficient SEO Marketing? Is That Even Possible?

Cost Efficient SEO Marketing? Is That Even Possible?

Online B2B lead generation is pretty much a pain in the neck for many marketers.  For one, tracking important metrics and adjusting your campaign to improve conversion rates is a tough job. Coming up with an effective strategy on the other hand is much more complex, considering fluctuations in market preferences.

But all this hard work pays off in the long-run. Having an efficient system for generating B2B leads can cause an increase in revenue and ultimately realize long-term goals. All it takes is to optimize your online presence by developing what is often referred to as the bane of online marketers – SEO.

As much as you want to realize important objectives, SEO will always stand in your way. Of course, it is important for driving web traffic, but it poses the greatest lead generation challenges for B2B marketers. It is not surprising that Marketing Sherpa listed SEO as one of the most difficult tactics to execute, but also highly effective. It would, however, entail a lot of expertise in handling SEO data to guarantee a high rate of ROI.

Given these contradictions, marketers will need to harness SEO effectively for better profit gains. But how can that be possible?

Quality content.

Every online marketer knows that SEO is all about keywords. But the thing is quality is also top priority. Sure, you can feed your blog articles with keywords in a desperate attempt to hike up your visibility. But take note, Google has a strict keyword stuffing policy. You will need to tone down on keywords and instead focus on presenting high value information to your audience.

Related: The Reasons for a Collapsing Content Strategy

Web traffic calculation.

It is also important to measure the amount of site visits. Keeping tabs on this metric enables you to determine whether your online lead generation platforms are producing as expected. Low web traffic can be attributed to poor web visibility, which can stem from poor optimization and low quality content.

Related: The Advantages of Using Mobile for B2B Lead Generation in Australia

Improve accessibility.

Search traffic is an essential metric to understand as subtle changes can mean that your campaign is either gaining or losing in terms of generating B2B leads via search marketing. Focusing on your search traffic percentages can help in improving accessibility.

Related: Protect a Business from Sinking using this 5-Step Formula

Keyword conversions.

Finally, keyword ranking and demand comprise the core of SEO as they are factors in web visibility. Also, terms indicating high conversion rates indicate the need for landing page optimization to drive higher search traffic volumes. Considering this will fill your sales pipeline with the right B2B leads.

Related: The 4 External Reasons Why B2B Marketing Campaigns Fail

 

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The Advantages of Using Mobile for B2B Lead Generation

The Advantages of Using Mobile for B2B Lead Generation in Australia

Mobile has become increasingly popular among B2B marketers. Seeing that most business executives use their smartphones and tablets to scout for products and services for certain needs, solutions providers are seeking to leverage this relatively new medium to gain huge advantages and opportunities.

This post from Regalix details the grand benefits mobile marketing entails.

Provides for instant reach

Provides for instant reach - The Advantages of Using Mobile for B2B Lead Generation in AustraliaBusiness executives rely on mobiles to do everything from locating a vendor office to viewing demos on their smartphones. Mobile advertising capitalizes on this dependence by allowing marketers to reach their target audience almost instantly as opposed to email or other channels where one has to wait till the customer checks his/her mail or comes in contact with that message.

Overall cost-effective

Overall cost-effective - The Advantages of Using Mobile for B2B Lead Generation in Australia

Mobile advertising can cost significantly lesser for marketers as compared to other advertising formats offline and online. Google’s mobile ads are cheaper than their desktop ads which is something marketers should take advantage of in order to enhance brand awareness and drive conversions among their mobile audience.

Related: Top Tips to a Better Mobile Marketing Experience

Reach customers during their time of need

Reach customers during their time of need - The Advantages of Using Mobile for B2B Lead Generation in AustraliaMobile advertising in the form of search and paid mobile ads also allow marketers to reach customers at their point-of-need, which basically means the time when they’re searching for something urgently or sometime during the initial stages of their purchase journey. Marketers can now utilize Ad extensions such as Click-to-call by Google which basically allows customers to call the business by clicking directly on an advertisement.

Increase numbers of fill forms, implement the best call to action on your website!

 

Higher engagement using rich media formats

Higher engagement using rich media formats -  The Advantages of Using Mobile for B2B Lead Generation in Australia

Rich media formats in mobile advertisements are known to spark engagement and promote a higher level of interaction with the target audience. The report “The State of Mobile Advertising” Q2 2012 indicates that two-thirds of users that click through to a video will complete the interaction, with an average dwell of 52 seconds.

 

Targeting and personalization

Targeting and personalization - The Advantages of Using Mobile for B2B Lead Generation in AustraliaMarketers can also tailor ads to their target audiences based on criteria such as location, device type, etc. This allows marketers to capture their audiences using highly personalized advertisements tailored specifically for them. For instance, marketers can now go one step further with location targeting by not just focusing their ads on a prospect from a geographic stand-point but also from a mobile standpoint – whether they are home or at office or close to your office? By identifying where the prospect will be when they are reading your ads, you can further customize your advertising to your target audience.

Considering to move to mobile but you just don’t know where to start? You can employ a B2B lead generation company in Australia to help you dominate the mobile sphere.

 

Protect a Business from Sinking using this 5-Step Formula

Protect a Business from Sinking using this 5-Step Formula

Much of the effort in B2B lead generation and appointment setting involves identifying the needs and issues that certain businesses encounter. And it goes without question that some companies are using the wrong implementations and approaches that cost more than they ever will gain.

So, in such a case, how can a solutions provider help a company avoid a financial disaster and realize better gains?

Intelicare Direct’s Gabriel Bristol offers a surefire formula for rescuing a company that’s on the brink of capsizing. Our personal favorite:  number two.  

Have an open mind

Be sure to approach the company with an open mind. When you are first introduced to a business that is experiencing challenges almost every founder, manager, and employee will share their opinions on why it’s in decline and furthermore they will purport to also have the solutions. It may be valuable to listen to a few of these opinions but you must remember that these opinions are most often limited in scope and shared through the lens of job or ego preservation. Analyze the facts and draw your own conclusions.

Related: The 4 External Reasons Why B2B Marketing Campaigns Fail

Protect the Assets

Focus on a company’s most important asset: its people. A company’s employees will not only show you how a company is run and introduce you to its resources, but they will also open a window into its past (especially employees with significant tenure). Most importantly, they will give you a sense of what the culture is—not what the executive team or the mission statement says it is, but what it actually is. This knowledge of where the company has been and how it runs will help you create a plan to go forward. Once you have that plan, the success of the recovery will largely depend on the performance of these assets.

Lead Generation Services for Australia
Need some help in your marketing campaign? Team up with the lead generation professionals and start the year with the Bang!

Move with Haste

Do not be afraid to act quickly. As you are analyzing a business and developing your strategy to save it you will instinctively know the difference between a change that strategically needs to wait and a change that needed to happen yesterday.

I once took over a company that had a diversified product offering but had built its business primarily on one particular “flagship” product. When competitors began taking market share, the company grew afraid to raise the price of this product even though eventually it wound up selling it for 12% less than it cost to manufacture. That had to change and it had to change immediately.

Related: Looking for a Business Partner in Australia? Take these Points to Mind

Be Transparent

During the entire turnaround process you will need to be transparent at all times. You will also need to ensure the management staff is as well. This does not mean you relay worst-case scenarios, but you should be realistic about the potential pitfalls, time frame of a reorganization, and the upside when the strategy has worked. If you aren’t transparent or somehow obfuscate, employees will quickly pick up on the mixed messages and perceive it as manipulation and dishonesty. You also run the risk of having key employees jump ship when you need them the most.

Share the Vision

Finally, once you have quickly and expertly analyzed the internal and external challenges to the business, executed some short-term strategies to stem the bleeding, and then finalized the mid- to long-term strategies, it is time to share the vision and deftly execute upon it. At this stage it is important to ensure the entire team understands and buys in. Be sure to document any new policies and procedures in case there are any questions later or employees are tempted to revert back to their earlier methods they find easier or more comfortable.

Source: http://www.business2community.com/strategy/5-steps-turning-around-faltering-business-01254689

Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers
Featured Blog of The Week: Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers

 

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