Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Wikipedia
Oftentimes the word ‘marketing automation’ is tied up to the word ‘robot’ or something that lacks human touch. We may have heard a lot of horror stories about marketing automation and its exaggerated abilities to become independent from human interaction. There are assumptions that automating social media posts lessen the personal touch or it may arise to productivity problems to employees.
No wonder it has created such bad impression to some marketers that it prevented them from using it. Like any marketing strategy, marketing automation has its downfalls. Most especially when it is misused by humans, particularly by marketers.
But amidst these stereotyping, what’s the real story about marketing automation?
Hubspot listed myths that throw marketers into a state of mental uncertainty about marketing automation:
#1: A popular myth about marketing automation is that marketers abuse automation and leave engaged visitor responses hung out to dry.
Marketing automation needs constant care for it to work effectively. Relying too much of the work to the tool will surely create a problem in accomplishing your goals. Spill out creativity when writing your social media post, incorporate it with with relevant and popular hashtags and let the automation work begin and let it end there as well. It is still your responsibility to follow up and engage with your audience.
#2: Many people believe marketing automation is a lazy way of tackling your content publishing or email campaigns.
You need to be aware of what you’re saying at all times, across all channels, and how your scheduled content could affect your company if it’s left unmonitored or unchecked. Going back to number 1, it all boils down to the human accountability. It is essential that the other tasks should not be taken for granted.
Afterall, that’s why you had it in the first place, right? To allot some time to much important tasks.
Now are you ready to take your leap of faith to marketing automation?
Here’s an infographic to convince you even more.
You’ll never know, it might just save you from the next sales freeze out.
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