All posts by Maegan Anderson

Maegan Anderson

About Maegan Anderson

Maegan Anderson is a successful Lead Generation Coach helping Australian businesses and other Asia Pacific countries generate qualified sales leads. For more insights on b2b sales lead generation, visit

Why do you need professional help in cleansing your business database?

Database Cleansing Services

Having a database of potential customers is important for leads to consistently come in. A poor record with duplicate numbers/company and incomplete information makes it difficult to create a targeted campaign.

A clean database has the following.

  • No duplicate records
  • Companies with complete information
  • Company name
  • Company address
  • Company number (if not direct line of the right target contact)
  • Complete name of the decision maker
  • Direct email address
  • Correct job title
  • Direct/Mobile number of the decision maker

Related: Eliminate Unwanted Business Data with Data Profiling Tools

According to a survey from, 57% of data analyst state that cleaning and organizing data is the least enjoyable part of their work.

Maintaining a clean database requires time and effort. You don’t really need to do all the work to maintain a “clean data”. That is why it is best to seek professional help who can do the job for you.

Reasons why you need to outsource your data cleansing activities.

  • It is cost effective
  • Free yourself from hiring an employee and invest in training and development. (You need to learn as well in order to know if he is capable to do the job)
  • They are a team of professional skilled employees with experience and expertise to deliver a high-quality result.
  • Your team can focus on more important tasks to help your business grow.
  • They have a credibility to protect – which is to provide a good service for their customers in order to keep up with their competitors.

Read more on 5 Things Australian Companies Should Consider When Buying a Marketing Database

A business who specializes in data cleaning and organizing understands the importance of a clean database. They know how hard it is to keep a database clean which makes them target accuracy.

They clean up your record by:

  • Online research
  • Data profiling campaign

How do they do it?

The 5 steps in keeping your data clean

Step #1:

Analyze the information in your records. Find out all the duplicate records and companies with incomplete information.

Related: 13 Reasons Why You Should use Data Profiling and Get Accurate IT Contacts

Step #2:

Separate the bad records. Remove the bad records and save it separately.

Step #3:

Online research. You can use google (whatever search engine you wish to use) for this one. Search for the website of the company and look for the missing information in the pipeline.

What information can you get from the website?

  • Exact company name
  • Company address
  • Company number
  • Complete name of the upper management – CEO, President, Directors and Managers.
  • Email address (sometimes they have it in their profile)


Step #4:

Set up a data profiling campaign. Complete the missing information after online research by calling them and verifying if you have the right information in your records and replace the wrong data with the correct ones.

Related: Customer Profiling: Should you Verify Business Contacts Through Calls?

Step #5:

Establish a regular schedule for data cleansing. People or companies transfer from one company or location to another so it is advisable to refresh your data at least once a month.

Benefits of having a clean database.

  • Your targeting the right audience
  • You won’t waste your time calling for the same company over and over again.
  • Increase productivity
  • Higher contact ratio
  • Lowers your email bounce rate

So, how clean is your database?



Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248



Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)




Don’t Get your Company drown with Unqualified Australian Leads

10 Warning Signs from Decision Makers that You won’t Close the Deal

What Appointment Setting Strategy Will Work For Australia?

Follow Friday: A-Lister Salespeople who Have Set a Good Example

Follow Friday: A-Lister Salespeople who Have Set a Good Example

 Do you believe in, “the early bird gets the worm”?

I’ve been a salesperson for more than 10 years. I know from my experience that what’s important is to understand your prospects and find out when to call prospects.

The best days to connect with your prospects in Australia are from Tuesdays to Thursdays. They’re busy on Mondays planning for their week. Not to mention a few meeting here and there. While on Fridays, they look forward to the weekend and are not interested to talk about business.  

Sales is a long process and finding new opportunities require nurturing. 50% of prospects with opportunities need relationship building in order for them to consider doing business with you.

If you’re one of those who feels stressed and rewarding at the same time even after a long day of talking and prospecting. Here are my top 10 salespeople who have set a good example and inspired me to keep going.

  • John H. Patterson, CEO, and Founder of The National Cash Register Company.

He is known as “The Father of Modern Sales Training” because he is one of the first entrepreneurs to organize sales training programs. He provides scripts to his people and taught them that the sales cycle has 4 stages.

  • The initial approach
  • The proposition
  • The product demonstration
  • Closing the deal

Related: The 7 Things We Did to Make Our Australian Clients Feel Special

  • Mary Kay Ash, Founder of Mary Kay Cosmetics, Inc.

Was recognized as America’s greatest woman entrepreneur. She created a marketing plan which provides women opportunities to achieve personal and financial success.

  • Larry Ellison, Co-founder, and CEO of Oracle Corporation.

In 2014, he’s known as the 5th wealthiest person in the world. Many aspiring entrepreneurs were inspired to work harder because of his rags-to-riches story.

Related: 25 Business Quotes That Will Push you Through Limits

  • Zig Ziglar, an author, salesman and a motivational speaker.

He helped shape the modern vocabulary of sales. He motivates and encourages salespeople to commit in continuing learning. His books include; Zig Ziglar’s Secret of Closing the Sale, Top Performance: How to Develop Excellence in Yourself and Others, Success for Dummies; Selling 101: What Every Successful Sales Professional Needs to Know.

  • Ken Krogue, President, and Founder of

Ken is a strategic thinker, sales, and marketing tactician. He was recognized among the Top 25 Most Influential Inside Sales Professionals in 2010 and 2012 by the American Association of Inside Sales Professionals (AA-ISP). was the first company to combine hosted CRM with built-in phone dialer software.

Related: Leaving your lead generation campaign to the expert?

  • Steve Jobs, Founder of Apple, Inc.

Steven Paul Jobs was an American entrepreneur, businessman, inventor and industrial designer. He was never a traditional salesperson but his achievement as a salesman is the reason why Apple became a success.

  • Matt Heinz, President, and Founder of Heinz Marketing, Inc.

He is considered as one of the Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. He has 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.

Related: Are you a Sales Pro or a Sales Wannabe?


  • Paul Greenberg, President of the 56 Group, LLC

He is also an author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.

The 56 Group is an enterprise application consulting services firm, focused on CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training venture composed of a number of CRM luminaries.


  • Michael Pedone, Founder, and CEO of

Michael is well known to many in the world of online business. He launched an internet marketing company during the dot com meltdown and defied the odds by turning it into a massively successful venture. A large factor in its success was Michael’s ability to teach his proven phone sales techniques to his ever-expanding staff, creating swift growth for the company.

Related: Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

  •  Sean McPheat, Founder and Managing Director of MTD Sales Training.

He was referred to as the thought leader in modern selling. His passion and expertise lie in his ability to generate increased revenue and profits for his clients.

How about you? Who’s the salesperson who influenced you to do better in sales? Feel free to comment below.



Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248


Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE




Don’t Get your Company drown with Unqualified Australian Leads

10 Warning Signs from Decision Makers that You won’t Close the Deal

What Appointment Setting Strategy Will Work For Australia?

25 Business Quotes That Will Push you Through Limits

25 Business Quotes That Will Push you Through Limits

Running a business is overwhelming. It can be fun and exciting, but it requires a lot of time and effort. During down times, you should keep a positive outlook to keep on pushing forward.

So if you’re a startup business looking for some inspiration, here are 25 motivational business quotes that will keep you going.

  1. “Success is not final; failure is not fatal: It is the courage to continue that counts.”  – Winston S. Churchill  tweet this!
  2. “The road to success and the road to failure are almost exactly the same.” - Colin R. Davis tweet this!
  3. “Success usually comes to those who are too busy to be looking for it.” - Henry David Thoreau tweet this!
  4. “Opportunities don’t happen. You create them.” - Chris Grosser tweet this!
  5. “Don’t be afraid to give up the good to go for the great.” - John D. Rockefeller  tweet this!
  6. “Try not to become a man of success. Rather become a man of value.” - Albert Einstein tweet this!
  7. “Stop chasing the money and start chasing the passion.” - Tony Hsieh tweet this!
  8. “I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.” - G. K. Chesterton tweet this!
  9. “If you are not willing to risk the usual, you will have to settle for the ordinary.” - Jim Rohn tweet this!
  10. “All progress takes place outside the comfort zone.” - Michael John Bobak tweet this!
  11. “Don’t let the fear of losing be greater than the excitement of winning.” - Robert Kiyosaki tweet this!
  12. “If you really look closely, most overnight successes took a long time.” - Steve Jobs tweet this!
  13. “The way to get started is to quit talking and begin doing.” - Walt Disney tweet this!
  14. “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” - Colin Powel tweet this!
  15. “The successful warrior is the average man, with laser-like focus.” - Bruce Lee tweet this!
  16. “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” - Conrad Hilton tweet this!
  17. “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” - Albert Schweitzer tweet this!
  18. “In order to succeed, your desire for success should be greater than your fear of failure.” - Bill Cosby tweet this!
  19. “Many of life’s failures are people who did not realize how close they were to success when they gave up.” - Thomas Edison tweet this!
  20. “You know you are on the road to success if you would do your job, and not be paid for it.” – Oprah Winfrey tweet this!
  21. “When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” - Josh James tweet this!
  22. “The way to get started is to quit talking and begin doing.” - Walt Disney tweet this!
  23. “The only thing worse than starting something and failing… is not starting something.”   – Seth Godin tweet this!
  24. “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” - Jeff Bezos tweet this!
  25. “In the end, a vision without the ability to execute it is probably a hallucination.” - Steve Case tweet this!

Related: Ultimate Lead Generation Kit To Jump start your Business [FREE EBOOK]

Hard work is important in every step of your business journey. You’ve experienced a good time and will get through all the tough times. What’s important is, at the end of the day you didn’t give up. Instead, you push through with your dreams and you move forward.



Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248




Don’t Get your Company drown with Unqualified Australian Leads

10 Warning Signs from Decision Makers that You won’t Close the Deal

What Appointment Setting Strategy Will Work For Australia?