What Appointment Setting Strategy Will Work For Australia?

What Appointment Setting Strategy Will Work For Australia?

In a competitive business world, the company to reach the prospects first wins. All you need to do is to develop a plan on how to do it.  For over 10 years of experience of doing appointment setting campaigns, not just in Australia but all over Asia Pacific, I found out that there are 3 different types of prospects.

  1. Prospects that are interested
  2. Prospects that are not interested
  3. Undecided prospects

Regardless what type of business you’re into, generating appointment plays an important role in your company’s revenue.  Every region has different culture and how you do appointment setting campaigns is different.

Related:  Assess your Sales Leads: Is Hot, Warm or Cold?

If you are to call Australia, how do you plan a strategy that works? Here are our appointment setting strategies that you can use for your next campaign.

Best days and times to call

According to the Fax Marketing Industry Standard found on ACMA website, it’s best to call on the following times.

Research Calls

Weekdays: Between 9AM-8:30PM

Saturday: Between 9AM to 5PM

Sunday: Between 9AM to 5PM

Other Telemarketing Calls

Weekdays: Between 9AM to 8PM

Saturday: Between 9AM to 5PM

Sunday: No Calls on Sundays

NOTE: NO calls should be made during National Public Holidays such as New Year’s Day, Australia Day, Good Friday, Easter Monday, Anzac Day, Christmas Day and Boxing Day. This includes a day given in lieu of one of these public holidays.

Related: Why You Shouldn’t Ask, “Is this a bad time to talk?”

Delivery

  • Callers must provide the name of their company at the start of the conversation for prospects to have an idea about the nature of the call.
  • Be business like and direct to the point

Related: Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

Developing Rapport/ Building Interest

  • Address prospects by their first name
  • When talking on the phone, prioritize the needs of your prospects. Only mention the features and benefits of your product or service in response to their needs.
  • Listen more than talking

Related: Sales Tips: Interesting Facts About How to Gain Prospect’s Trust

Choice of words

  • Don’t use Ma’am, Sir or Madam
  • Use “G’day” to greet someone
  • “Mate” is a synonym for friend
  • “How ya going?” means “how are you?”

Setting the Appointment

  • Make it easy for prospects to say yes. How? By proposing a specific time and date

Example: “Our Consultant will be in your area next week, can he drop by Monday at 9:00 a.m. or Tuesday at 2:00 p.m.? What works best for you?”

  • Don’t suggest dates that are too far

Related: Drive Large Pool of IT Appointments in Australia The Whole Year Round

Follow through

  • Australians are very particular with time, so make sure to call on the scheduled date and time discussed during your initial conversion.
  • Evaluate and plan what to discuss and what questions to ask before making a call.

 

Professional sales people have skills and are good in setting up appointments. But how you handle your prospect is important in order to deliver results. So use these appointment setting strategies when calling Australia. It helped me increase my sales and I hope it will do the same for your business..

 

 

So how do you handle your marketing plan today? Comment below.

Learn more marketing tips and tricks on Australia B2B Marketing Blog

Need help in lead generation campaign! Dial +61 2.9037.2248

 

Related posts:

Dara Lin helps companies in Australia increase their business revenue through lead generation and appointment setting services. She is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callboxinc.com.au/

About Dara Lin

Dara Lin helps companies in Australia increase their business revenue through lead generation and appointment setting services. She is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callboxinc.com.au/